5 Amazon Listing Mistakes That Cost You Sales

Your Amazon listing is your storefront, your salesperson and your search ad all at once. Small mistakes can quietly push you down the search results. These are the five we see most often.

1. Keyword-stuffed titles

Packing every keyword into your title makes it hard to read, and shoppers scroll past. Lead with your brand, product type and the one or two features buyers care about most.

2. Bullets that list features, not benefits

"SPF 50 formula" is a feature. "Stays on through a full day outdoors" is a benefit. Shoppers buy benefits, so write each bullet around a problem your product solves.

3. Empty backend search terms

Amazon gives you hidden keyword fields that shoppers never see. Use them for synonyms, common misspellings and other languages, and don't repeat words already in your title.

4. Weak main image

Your main image decides whether people click at all. Use a clean white background, fill most of the frame, and make it sharp on a phone screen. Then use your other images for lifestyle shots, size charts and infographics.

5. No A+ content

If you're brand registered, A+ content lets you add rich images and comparison charts below your listing. It helps answer questions before shoppers leave to look elsewhere.

Want a second opinion? TechFix offers a free listing review. Send us your product link and we'll show you what to fix first.