Amazon PPC for Beginners: How to Stop Wasting Ad Spend

Amazon ads can grow your sales fast, but they can also burn money without anyone noticing. If you're new to PPC, these basics will help you spend smarter.

Know your break-even ACoS

ACoS is your ad spend divided by ad sales. Before you run any campaign, work out the highest ACoS you can afford while still making a profit. That number guides every decision after it.

Start with automatic campaigns

Auto campaigns let Amazon find search terms for you. Run one for a few weeks, then check the search term report to see which words actually led to sales.

Move winners into manual campaigns

Take the search terms that convert and add them to a manual campaign, where you control the bids. This is where most of your profitable growth will come from.

Add negative keywords every week

Some search terms will get clicks but never sell. Add them as negative keywords so you stop paying for them. This one habit saves more money than any other.

Don't judge too early

Ads need data. Give each change a week or two before you decide it worked or failed.

Need help? The TechFix team manages Amazon PPC every day. Book a free call and we'll review your campaigns with you.